Herrengasse 12
FL-9490 Vaduz
Liechtenstein
Collaborative Excellence
Cultural Engagement
Emotive Connection
Educational Impact
In 2020, LGT, the stewards of the Princely House of Liechtenstein's finances, grappled with showcasing the Viennese City Palace and its Princely Collections to a diverse audience. They sought a partner who could appreciate the art and accurately convey its essence through visual storytelling.
Monika Schreiner, Marketing and Communication Lead at LGT, highlights this challenge: "It was important for us to find a good partner who moves carefully, considerately, and discreetly. Just as essential was to find someone who appreciates the art and can present it accurately in pictures and videos."
Enter Marijo and John, the founders of core story studios. Thanks to their commendable work at Gartenpalais Liechtenstein in Vienna, the team was recommended, paving the way for a three-year-long enriching alliance.
Watch the Virtual Tour of Liechtenstein CITY PALACE
LGT's first venture with core story studios in 2020 was a roaring success, driven by the team’s proactively contributed ideas and complete immersion in the role of the target audience. Monika praises their collaboration, saying, "working with core story studios was pleasant and professional from the start. They have good ideas, are proactive, not too proud for any task, and put themselves in the role of the target audience.”
Monika was particularly impressed by their synergy; John filming while Marijo ensured he navigated safely. Their creation was a harmonious blend of engaging content with informative insights. "They engaged with the topic and the Princely Collections and were thus good conversation partners for me and also for Dr. Kräftner, the curator of the Princely Collections at Stadtpalais Liechtenstein", says Monika.
Watch the Portraits of the People of the Biedermeier
In 2021, core story studios once again partnered with LGT, filming a discussion with the Prince of Liechtenstein about wealth planning. This material was then seamlessly sent to LGT Singapore for final touches.
Again, the international collaboration between LGT and core story studios went flawlessly, as Monika shares: "Everything went smoothly. We jointly developed a storyboard and were thus able to make specific recordings in Vienna and then forward them for completion to Singapore in 2021. Again, they were very respectful towards the Prince."
As befitting for the princely setting, the final work of core story studios was delivered in a very elegant and neat case – a fact that Monika noted with great admiration.
Alignment with Core Values
By 2022, the challenge evolved, and core story studios again proved instrumental in bridging the gap between the finance sector audience and the world of art. This time, videos about an ongoing exhibit in the Hong Kong Palace Museum were needed for international educational purposes aimed at employees of LGT.
By involving an influencer who asked non-art expert questions, the team successfully made the content casual, serious, and informative. Monika adds, "By proposing not just to conduct a type of interview with Dr. Kräftner or a similar expert, we were able to bridge this gap well."
core story studios' innovation aligns flawlessly with LGT's core values, earning praises for its transparency, efficiency, and professionalism. "Marijo and John’s management of projects and interpersonal interactions is exceptional. Always transparent and accommodating," lauds Monika.
Watch the Odysseys of Art at the Hong Kong Palace Museum
The 2022 educational videos for the Hong Kong Palace Museum received widespread acclaim, empowering clients and partners to showcase the Princely Collections. Monika wholeheartedly endorses them, highlighting their equal partnership and exemplary outputs.
In essence, the bond between LGT and core story studios epitomizes the magic of emotive art storytelling. Their combined strengths in information dissemination and engagement make them a formidable duo in the art narrative arena.
Written by David Sievers
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1140 Vienna, Austria
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