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Legero United
PROJECT
People & Culture Story
client
LEGERO United GesmbH
Legero-United-Straße 4,
8073 Feldkirchen bei Graz,
Austria
keywords
Generational Excellence
Forward-Looking
Innovators
Meaningful Connection
Celebrate Sustainability
Book Discovery
summary
Our collaboration with Legero United marked the unveiling of their new headquarters—a milestone rooted in 150 years of craftsmanship, sustainability, and forward-looking innovation. Beyond documenting the event, we captured the essence of meaningful connections, thoughtful design, and enduring quality, showcasing Legero United’s vision for a sustainable future.
case study
Merging Heritage with Innovation
Legero United set out to open a new headquarters that reflects its history and vision for the future. This milestone had to capture the company’s craftsmanship, commitment to sustainability and the values that define its legacy. core story studios was entrusted with telling this story in a way that felt true to the people behind the brand.
Storytelling Rooted in Legacy
Through film, we brought Legero United’s 150-year journey to life. The story honored its past while looking ahead to new possibilities. The company CEO Stefan Stolitzka’s words set the tone: “Quality is at the heart of everything we do. True beauty can only emerge from outstanding quality, and that is what we strive for in our shoes.”
We worked closely with event planner Julian Amenth. Over multiple days on-site, we explored the entire shoemaking process from research and design using the latest technologies to the final stitching by hand. This experience deepened our appreciation for Legero United’s craftsmanship.
The event brought together key figures, including Austrian President Alexander Van der Bellen, artist André Heller, and Styrian Minister of Economic Affairs Barbara Eibinger-Miedl. One of the most memorable moments for us was welcoming and filming President Van der Bellen as he arrived.
In collaboration with 24sound, we streamed the event live. We also conducted interviews, filmed aerial footage, and created a virtual tour of the headquarters.
Watch Legero United's Grand Opening Event One Step at a Time, in the Shoes of Legero United
As Legero United looks ahead, its new headquarters stands as a testament to 150 years of commitment to quality, sustainability, and people. core story studios is proud to have played a part in capturing this journey - one step at a time, in the shoes of Legero United.