People & Culture Story
Bankgasse 9
1010 Vienna
Austria
Clarity
Long-Term Partners
Discovery
Liechtenstein Legacy
Understanding the new dynamics and aligning our storytelling with LGroup's complex structure was critical. Julia Holter, the head of corporate communications, commented, "With the reorganization of the group still ongoing, finding the right story and core messages for an image film wasn´t easy". Despite this uncertainty, her vision was clear: she sought to integrate "wow" factors – visually striking elements that would showcase the company's activities and resonate with a global audience. Our challenge was to translate this vision into a coherent and compelling narrative that would do justice to their multifaceted operations.
The Collaboration Exceeding Expectations
Our deep dive into the project began with a commitment to understanding the client's intricate world. We interviewed a few dozen key stakeholders across the globe to find the group's shared narrative. As Johannes Meran, the LGroup's CEO, insightfully stated, "we pride ourselves on the expertise and knowledge that we have within our sectors. This expertise doesn't sit within the group. It sits within our long serving employees and our staff."
Our approach during the filming process resonated strongly with LGroup. Julia remarked, "Everyone felt really good with you guys, they liked working with you." This trust and professionalism were crucial in capturing the genuine essence of LGroup's mission and its people.
Moreover, our team undertook specialized courses on sustainability investing and finance, immersing ourselves in the client’s industry, as Julia acknowledged, "You'd always try to understand the company very well." These efforts have lead to a notable win in our collaboration - achieving cost efficiencies and synergies.
Watch LGroup's Employer Branding Video
This approach not only fulfilled multiple objectives but also showcased our ability to deliver versatile, impactful outputs in alignment with the group's diverse interests.
Watch an educational content on World Bee Day
The culmination of our efforts was met with enthusiasm in the post-production phase. Julia’s reaction, "It's always amazing... you really get to the core of everything," affirmed that we had captured the multifaceted essence of their mission, despite the project's evolving nature.
Watch the company presentation for LIECO
The narrative we crafted together culminated in a moment of profound reflection and pride. As Julia put it, "It's a professional video where everyone will be proud to show it." This sentiment underscored the depth of our collaboration, successfully translating the Liechtenstein Group's vision into a visual masterpiece that resonated with their ethos of sustainable investing. It wasn't just about creating a film; it was about crafting a legacy, a visual testament to the group's commitment to innovation, sustainability, and impact that will inspire future generations.
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